Tuesday, June 26, 2012

Important New Designers Message


VERY IMPORTANT> All Graduates Seeking Employment

Arts Thread Resource launching at New Designers 2012

We have fantastic news for all graduates seeking employment Arts Thread has partnered with the world’s leading creative recruitment consultancy Aquent/Vitamin T (50 offices worldwide) and together they have created Arts Thread Resource which is the new recruitment arm of Arts Thread.

Every day at the show Arts Thread Resource will be helping the industry find the graduates they would like to employ but it's absolutely essential that all graduates upload their portfolios on the Arts Thread website ASAP. Please see attached E-Flyer.

As part of your exhibiting package, each exhibiting graduate receives FREE membership to www.artsthread.com 
This is a fantastic opportunity, so to sign up for your membership, you need to create your graduate portfolio, please go tohttp://www.artsthread.com/signup/ and click on SIGN UP NOW.  

How Good is Your Sketch?

How Good is Your Sketch?:
sketching, drawing
I always try to inspire from talented and interesting designers. You can learn from them how to understand users, how to do brainstorming, where do they find inspiration from.

Today I got inspired by a founder of fuseproject and industrial designer Yves Béhar. His products are sophisticated and thoughtful, but what inspired me the most was his sketches that I saw and this is why the following article was created.
What I wanted to write about in this particular article is about sketch quality and why it is okay if your sketch is not perfect. Design students know that it does not matter how good you imagine a product in your head if you are not able to portray it on a piece of paper. Others can’t read your mind and if you will try to describe them your idea, a product they imagine will look different that you have visualized. That’s why a pencil and a piece of paper is here to help us and clear everything out. But what to do if your drawing skills are not that brilliant? Here I want you to show a sketch made by Yves Béhar of a project Talamanca Cocoa.
As you can see the sketch is not breathtaking but it is easy to understand the main idea of a product and how it is used. Very simple but that is the point of a sketch – so that a client or a project partner can understand your idea.
We are not creating a piece of art. Sketches have to be created fast and understandable.
This is what many young designers forget – they are so occupied by the way a sketch looks that they often forget about the main function of a sketch and it is communication between a designer and another person. You are selling your idea not sketching skills (some may pay you more if you can create an amazing sketch). Of course great sketching skills will help you to draw your ideas in a best possible way and this way it will be better for a client to understand your ideas. But it is not always about the sketch – it is also important how you add description or present it to a client.
The final product. Find out more about this project here.
This is another sketch made by Yves Béhar. Can you guess what it is? Is this sketch understandable? Yes and no, but if it was made for another designer he has been working with for years, this designer will understand the idea. It is like in a relationship when you both have some specific words to describe something or a hand sign. They will understand each other when others won’t have a clue what does it mean. That is why it is important to keep in mind the target audience of a sketch.
In the image below you can see the final product of a sketch. Read more about this project here.
My advise to design students to keep practicing sketching and focusing on creating understandable sketches rather than just a neat looking ones.
Your sketch is good enough if others can understand your idea.
And don’t forget to practice presenting your ideas – it doesn’t matter how good your product sketch looks like on a paper if you are not be able to present it and describe with words.

cook&eat kitchenware by paul t. dack

cook&eat kitchenware by paul t. dack:
a collection to brighten up any kitchen worktop or dining table. it is fun and playful, yet simple taking its form from laboratory glassware.


read more

zachary moller: apollo

zachary moller: apollo:
a flashlight that turns into a desk lamp allowing for a dual purpose and use to the traditional object.

read more

mimi zou: iris

mimi zou: iris:
the biometrics enabled camera controlled by your eye understands who you are by looking at your iris signature, and lets
you capture exactly what you see by tracking your eye.
read more

New Designers Message


VERY IMPORTANT> All Graduates Seeking Employment

Arts Thread Resource launching at New Designers 2012

We have fantastic news for all graduates seeking employment Arts Thread has partnered with the world’s leading creative recruitment consultancy Aquent/Vitamin T (50 offices worldwide) and together they have created Arts Thread Resource which is the new recruitment arm of Arts Thread.

Every day at the show Arts Thread Resource will be helping the industry find the graduates they would like to employ but it's absolutely essential that all graduates upload their portfolios on the Arts Thread website ASAP. Please see attached E-Flyer.

As part of your exhibiting package, each exhibiting graduate receives FREE membership to www.artsthread.com 
This is a fantastic opportunity, so to sign up for your membership, you need to create your graduate portfolio, please go tohttp://www.artsthread.com/signup/ and click on SIGN UP NOW.  

Wednesday, June 20, 2012

IMPORTANT MESSAGE

Dear all,

you will find the A1 and A2 templates for new designers on blackboard, look in 'BA Product Design 11-12', there is a tab on the left hand menu for new Designers 2012.

please note the actual width of these boards is precisely 44mm less than a standard A1 portrait and A2 landscape board. This is essential so that we can fit your boards comfortably onto the grey backboards.

therefore those of you who are going to re-use/been advised to use, your existing A1 boards, please check the content in this layout to make sure that everything still works. If they are ok, then we will simply trim these to size. If in doubt see either myself, Craig, Nigel, or Andy.

Regards
John

Friday, June 1, 2012

Important L6

L6. Keep working hard:). Okay, chat with Nigel, Andrew and John Cocksedge next week if you need advice on your A3 boards etc. then you will have time to tweak before you do the final print! Also i am not around next week so any further A1s just hand to John and i will print them on the monday before the show. Make sure you are around the Monday and Tuesday 11th and 12th to help with all the show set up. We will meet at Centenary on the Monday AM where we will devise a plan of action. Well done with your help so far, but we still have lots to do! Also there is an opportunity to display some of your sketches on the giant screens so if you are interested in this possibility then scan some of your best sketches (about 4 sketch sheets) in at high res and and pass them to John on Wednesday 6th...