If you’re going to throw another smartphone into the saturated market, you had better come with something different and that’s why I like this concept Samsung B&O phone. Inspired by Bang & Olufsen , it’s a mix between the current Samsung Galaxy lineup with B&O’s traditional slant on masculine industrial engineering. I think the final form works. It’s thin and sleek, yet manages to slightly deviate from the “me too” crowd. LOVE the dock which transforms it into a banging B&O speaker. One can hope.