Monday, January 10, 2011

ID Student Makes Good, turns design comp winner into successful toy company

ID Student Makes Good, turns design comp winner into successful toy company: "
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In 2003 Rebecca Finelli was finishing up her ID degree at Arizona State U while mothering an infant child. The combination of these two situations gave her the idea for the Frog Pod, above, a drainable scoop that lets you gather floating toys out of a bathtub and stick 'em to the wall to drip-dry. She entered it in that year's Juvenile Product Manufacturing Association design competition, won, and subsequently co-founded Boon, Inc., a toy company.



Seven years later, Finelli is busy--she's added two children to her family and more than sixty countries to her distribution list. Boon is booming, and looking at their massive product line-up provides a hint as to why. The prolific Finelli has come up with ideas for 20 new products a year every year since the company's inception, making her the Karim Rashid of toy design in terms of sheer output.



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Read her story here.

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